GM launches 'Inside The Vault' syndicated TV series

Filed under: Marketing/Advertising, Buick, Cadillac, Chevrolet, GM, GMC

General Motors is shacking up with a slew of other corporations for "Inside the Vault" - a new web special devoted to all of the gadgetry, travel, food and sports pertinent to today's modern man. GM will be joined by the likes of Source Interlink, Conde Nast, Telepictures, Tribune and Starcom to produce the show, which will be available from a number of venues. Expect to see episodes crop up on the project's web site as well as on Facebook, YouTube, Twitter, Vimeo and Get Glue. GM also says the 30-minute program will be broadcast on WGN American as well as 18 Tribune affiliate stations.

Of course, each show will have its fair share of ads for Chevrolet, Buick, GMC and Cadillac spread throughout.

Inside the Vault will be hosted by Cris Collinsworth, of Showtime's "Inside the NFL" and, of course, actual NFL fame, and names like Alonzo Bodden and Jill Wagner will also show up on screen from time to time. Inside the Vault is slated to kick off on Friday, February 4. Hit the jump for the press release.

[Source: General Motors]

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GM launches 'Inside The Vault' syndicated TV series originally appeared on Autoblog on Mon, 31 Jan 2011 18:30:00 EST. Please see our terms for use of feeds.

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